I know I'm a bit late, but I was hoping if you could give me some indication about my choice of subject for my paper. I just wanna know if I'm thinking in the right direction, before I do it all for nothing...
Initiatly I was thinking in another direction, but during the course I discoverd more intersting subjects to write about, espacially the part about branding. So I came up with the researchquestion how branding has been influenced since the Internet. (In other words: What influence does e-marketing has on the branding process?) I'll specialize it to one product or service, for example Heineken, and I'll then look at the differences between the advertising before (writen text, radio and television) and now (Internet).
I'll then especially look at the specific parts we discussed in class, like the branding strategy, how the targeting of the consumers is, and I'll point out the subject of the classes (not all of them, but I'm not sure which one yet), but I could for example discuss the influence of the changed network on the brandig process (college 6).
